Branding

3 Simple Ways to Grow Your Personal Brand

Ken Metral

17 Dec 2024 — 2 min read

What you post on social media matters—especially as a founder. It can strengthen your authority online, attract new opportunities, and connect you with your audience. Social Curator founder and CEO Jasmine Star, who has built a following of over 760,000 across Instagram, X, and TikTok, shares three easy ways to create engaging content and grow your personal brand.

1. Use Your Phone Camera

Skip the professional photos and videos—authenticity performs better. According to Star, “The posts performing the best are real, native, and scrappy,” showcasing you as a business owner and thought leader.

Try This:

Record quick, 2-second clips of your workday (e.g., coffee brewing, opening your laptop, office view).
Combine the clips into an 8-12 second video with a trending song and title like “Post-holiday catchup.”

The result? A relatable video that builds trust and allows your audience to see who you are and what you do.

2. Repurpose Livestreams

TikTok and Instagram allow you to save livestreams. Star advises reusing these recordings because they often get more views as replays than during the live event.

Here’s How:

Start your livestream as if you’re recording a video. Open with a hook and a clear thesis that explains “why somebody should stay.”
Share 3 key points in 3-7 minutes—this segment can be repurposed later.
End the livestream by answering questions to deepen audience connection.

Post the entire video or trim out the most engaging clip. Don’t forget to add captions for accessibility.

3. Write Engaging Captions

Captions can make or break your post. Star recommends using the hook-insight-call to action formula:

Hook: A captivating opening to stop the scroll.
Insight: Simple, valuable content.
Call to Action: A question or prompt that encourages comments.

Example: In a post about imposter syndrome, Star used the call to action, “Want to learn exactly how? Comment: imposter.” She then replied to each comment with resources, sparking engagement and boosting her reach.

Final Thoughts

Building your personal brand doesn’t have to be overwhelming. With authentic videos, repurposed livestreams, and engaging captions, you can create impactful content that resonates with your audience and grows your presence online. As Jasmine Star puts it: “Post as much as you can, however you can.” Consistency is key.

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