Branding

5 Personal Branding Tips for 2025

Ken Metral

14 Jan 2025 — 2 min read

With endless content and digital noise everywhere, building a strong personal brand is no longer optional—it's essential. With 92% of professionals more likely to trust a company whose executives are active on social media, leaders have an unprecedented opportunity to influence, inspire, and amplify their impact.

Here are 5 expert-backed tips to build and refine your personal brand in 2025:

1. Consistent Posting with Varied Formats

LinkedIn remains the go-to platform for executive thought leadership, and consistency is key to success. Jen Rotner, CEO of Elite Creative, emphasizes the 99/1 rule: 99% consume content, while only 1% actively create it.

To stand out:

Post weekly using a mix of formats like articles, personal anecdotes, and behind-the-scenes content.
Enable Creator Mode, use trending hashtags, and engage through tagging and commenting.
Remember, LinkedIn favors personal profiles over business accounts for visibility.

2. Lead with Powerful Storytelling

A compelling story is the foundation of any strong personal brand. Ashley Stahl, founder of Wise Whisper Agency, highlights the importance of an emotional hook in public speaking.

Best practices:

Start your talks with a personal anecdote to create an emotional connection.
Dedicate 20-25% of your presentation to this story before transitioning to your main ideas.
Apply this storytelling approach to other platforms to create trust and engagement.

Being recognized as a thought leader requires more than just reposting trends; it demands unique, impactful ideas. Debbie Abrams Kaplan, editor for Inc.com, advises focusing on topic authority.

Tips for success:

Develop a clear perspective on trends and issues within your industry.
Share timely insights tied to news, but ensure your input is rooted in expertise.
Consistency in addressing specific topics helps position you as the go-to authority.

4. Craft a Signature Podcast Framework

Podcasts are a powerful tool for building thought leadership. Gary Coichy, founder of Pod Digital Media, stresses the importance of focus and consistency.

Getting started:

Define your niche and the unique value you bring to listeners.
Begin with a manageable schedule, such as two episodes a month.
Keep episodes concise (20-25 minutes) and use analytics to refine your strategy.

5. Build Around Selective Content Pillars

Strong personal brands are anchored in a few well-defined content pillars that reflect your expertise and values.

Jen Rotner recommends focusing on themes like:

Thought leadership
Industry insights
Personal stories
Behind-the-scenes content

By limiting your focus to a few pillars, you make it easier for audiences to associate you with a specific area of expertise.

The Takeaway

Personal branding in 2025 isn’t about self-promotion; it’s about creating value, solving problems, and inspiring action. With a thoughtful strategy and commitment to authenticity, you can stand out and thrive in today’s digital-first world.

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