Amazon Launches $20-and-Under Store to Rival Temu

Amazon has launched "Amazon Haul," a new online storefront offering products priced at $20 or less, aiming to compete with low-cost retailers like Temu and Shein. Accessible via Amazon's mobile app and website, Haul features a variety of items, including fashion, home goods, lifestyle products, and electronics. Most products are priced under $10, with some as low as $1.

Shipping for Haul orders is $3.99, with free shipping on orders over $25. Delivery times range from one to two weeks, similar to competitors Temu and Shein. Amazon emphasizes that all Haul products are screened for safety, authenticity, and regulatory compliance, distinguishing it from some rivals.

This initiative reflects Amazon's strategy to attract budget-conscious consumers and expand its market share in the low-cost retail sector. The company plans to refine and expand Haul based on customer feedback in the coming months.