👋 I'm Ken Metral, founder of Cosmico. I'm a serial entrepreneur and passionate technologist. I have 20+ years of experience with degrees in IT, MIS, and an MBA from Florida International University.
Startups
Today capturing attention is like striking gold, crafting products that mesmerize users and keep them coming back has become the sacred quest for developers and marketers alike. Nir Eyal's "Hooked: How to Build Habit-Forming Products" unveils a roadmap for shaping such spellbinding creations. This groundbreaking tome
Business Growth Strategies
Business stagnation signals a plateau in growth, marked by declining sales, shrinking profits, and difficulty attracting new customers. While often seen negatively, it offers an opportunity to reassess and revitalize strategies. Stagnation can result from external factors like economic shifts or competition, as well as internal issues like outdated products
Branding
These days, branding is about more than just companies. It's also about how individuals can make a name for themselves. If you're a business owner, professional, or entrepreneur trying to get noticed in a crowded market, you have to decide: should you promote yourself as an
Websites
As technology evolves, having a strong Enterprise Content Management System (CMS) is essential. A reliable CMS helps businesses manage digital content efficiently, boosting customer engagement and driving digital transformation. With the growing volume of content, scalable, secure, and flexible CMS solutions are key to staying competitive. The right CMS allows
Web Design
With so many websites competing for attention, great web design goes beyond aesthetics or functionality. Truly compelling design taps into something deeper: human psychology. At its core, the best designs are built on a deep understanding of how people think and behave. This allows designers to create experiences that resonate
Productivity
Society often glorifies perfection, pushing people to strive for flawlessness in careers, achievements, and interactions. While this may seem admirable, the pursuit of perfection can stifle growth and creativity. At this crossroads, choosing progress over perfection becomes essential. Progress, unlike perfection, is achievable and encourages growth, learning, and improvement. Prioritizing
![Cosmico - [Off-Page SEO] Ultimate Guide + Checklist (2024)](/content/images/size/w600/2024/03/off_page_seo_ultimate_guide_checklist_2024_cosmico_business_tech_insights.jpg)
Marketing
Off-Page SEO stands out as a critical factor that significantly influences a website's visibility and ranking on search engine results pages (SERPs). Unlike its counterpart, On-Page SEO, which focuses on optimizing elements within a website, Off-Page SEO involves a suite of activities conducted outside the website's
![Cosmico - 3 Highly [Depreciating Assets] in Business](/content/images/size/w600/2024/03/3_highly_depreciating_assets_in_business_2024_cosmico_business_tech_insights.jpg)
Assets
Depreciating assets are a significant concern for any business, impacting financial statements and influencing asset management decisions. Defined broadly, depreciating assets lose value over time due to wear and tear, usage, or obsolescence. This inevitable process can dent a company’s profitability and operational efficiency if not properly managed. Understanding
Business Strategy
The ability to persuade effectively can mean the difference between success and failure. Whether it's convincing customers to choose your product, persuading investors to fund your venture, or motivating employees to embrace a new strategy, the art of persuasion is a critical skill for leaders, marketers, and sales
E-commerce
Efficient shipping operations are the backbone of a successful business. As customer expectations continue to rise, streamlining order fulfillment processes has become paramount. With the right shipping software, businesses can automate tasks, reduce costs, and provide exceptional customer experiences that foster loyalty and drive growth. From seamless carrier integrations and
Investing
Investing is a long-term endeavor that requires patience, discipline, and a well-crafted strategy. One of the fundamental principles of successful investing is diversification, which involves spreading your investments across various asset classes, sectors, and geographic regions. By diversifying your portfolio, you can mitigate risk, reduce volatility, and potentially enhance your
Entrepreneurship
The market is flooded with competition, the traditional path to wealth and success seems increasingly challenging. The concept of niche wealth offers a promising path for entrepreneurs and individuals with unique talents. Niche wealth focuses on creating value in a specific, often overlooked segment of the market. By honing in