👋 I'm Ken Metral, founder of Cosmico. I'm a serial entrepreneur and passionate technologist. I have 20+ years of experience with degrees in IT, MIS, and an MBA from Florida International University.
![Cosmico - 7 Reasons [Why Inbound Marketing Works]](/content/images/size/w600/2023/11/inbound_marketing_2023_cosmico_business_tech_insights.jpg)
Marketing
In the dynamic landscape of digital marketing, inbound marketing has risen to prominence as a powerhouse strategy that not only captures attention but also fosters lasting relationships with a target audience. The methodology behind inbound marketing is rooted in providing value, building trust, and aligning with the way modern consumers
Business
In the world of business, the pursuit of growth and sustainability is a constant tug of war between two essential strategies: customer acquisition and customer retention. Both are crucial, yet they demand distinct approaches and resources. The question that often plagues businesses is, "Which is the best path to
Networking
Building an online community can be a rewarding and impactful endeavor, whether it's centered around shared interests, a cause, or a common goal. To create a thriving online community, you need a well-defined strategy and a thoughtful approach. Here are five essential steps to build an online community
Web Design
Web design has come a long way since the early days of the internet when creating a simple webpage involved laborious HTML coding. Today, web designers and developers have a plethora of tools at their disposal to bring their creative visions to life. Among these tools, Webflow has emerged as
Marketing
Word of mouth marketing, often abbreviated as WOMM, is a powerful and timeless form of marketing that has consistently proven its effectiveness in the ever-evolving world of business and advertising. It's not a new concept, but its significance has grown exponentially in the age of digital communication and
Marketing
In an era dominated by digital advertising, it's easy to overlook the enduring power of traditional marketing methods. Direct mail marketing, a tried and tested approach, continues to offer several distinct advantages that make it a valuable tool in a well-rounded marketing strategy. This article explores the benefits
Startups
Software as a Service (SaaS) has changed how businesses work by offering flexible and efficient solutions for many needs. Unlike traditional software installed on computers, SaaS is hosted on the internet cloud and accessed online. This provides flexibility and cost savings for both SaaS providers and users. The SaaS model
Marketing
Backlinks, also known as inbound or incoming links, are a fundamental element of search engine optimization (SEO). They are hyperlinks from one webpage to another, and they serve as a vote of confidence from one site to another. Search engines like Google use backlinks to assess the authority and credibility
![Cosmico - [5 Cold Emailing Secrets] to Close More Deals](/content/images/size/w600/2023/11/cold_emailing_prospects_2023_cosmico_business_tech_insights.jpg)
Sales
In today's digitally-driven business world, cold emailing has become a potent tool for reaching out to potential clients and closing deals. While it may not have the immediate intimacy of a phone call, a well-crafted cold email can be just as effective when done right. Here are five
![Cosmico - [5 Cold Calling Secrets] to Close More Deals](/content/images/size/w600/2023/11/cold_calling_secrets_2023_cosmico_business_tech_insights.jpg)
Sales
Cold calling is a sales technique that's been around for decades, and while it may seem old-fashioned in today's digital age, it remains a valuable tool for businesses looking to expand their customer base and increase sales. However, the key to success in cold calling lies
Mobile Apps
The world of mobile app development has seen a significant transformation in recent years, with an array of frameworks emerging to simplify the process. React Native and Flutter have risen to prominence as two of the most popular and powerful options for building cross-platform mobile applications. Both frameworks offer the
Business
In the world of business, one metric stands out as a true north for success - Customer Lifetime Value (CLV). CLV is a forward-looking and indispensable measure that every company, regardless of size or industry, should prioritize. It's the key to unlocking sustainable growth, increasing revenue, and fostering