👋 I'm Ken Metral, founder of Cosmico. I'm a serial entrepreneur and passionate technologist. I have 20+ years of experience with degrees in IT, MIS, and an MBA from Florida International University.
Advertising
OpenAI just made history with its first-ever Super Bowl ad, a 60-second commercial that aligns artificial intelligence with humanity’s greatest technological advancements. The spot, developed under new CMO Kate Rouch, cost approximately $14 million and strategically introduces AI to a broad audience by focusing on its practical applications rather
Web Design
A website redesign is more than just a facelift—it’s a strategic move to enhance user experience, improve performance, and drive business growth. However, for CMOs, proving the return on investment (ROI) of a website overhaul is critical. Without clear, measurable outcomes, it’s impossible to justify the cost
Web Design
Most companies focus on driving more traffic to increase sales. But what if you could significantly boost conversions without increasing visitors? The answer lies in a strategic website redesign that optimizes user experience (UX), psychology-driven design, and data-backed improvements to turn more visitors into paying customers. A high-converting website isn’
Business Advice
Pricing for early-stage companies presents a unique challenge. Without substantial customer data, making informed, data-driven decisions can be difficult. However, what these companies may lack in data, they can compensate for by understanding their value proposition and how pricing shapes customer perception. The right pricing strategy not only attracts the
Web Design
Enterprise websites often struggle to convert visitors into leads. While they have the resources for high-end design and cutting-edge technology, many still fall short in driving actual conversions. Why? Because they focus on aesthetics, branding, and corporate messaging—while neglecting user experience, clear calls to action, and conversion optimization. In
E-commerce
The landscape of Chinese-owned e-commerce in the U.S. is shifting rapidly as Temu and Shein, two of the largest platforms, adjust their pricing and product availability in response to new tariffs imposed by President Donald Trump. Recent developments have forced both companies to increase prices and temporarily remove certain
Web Design
Your website is more than just an online presence—it is a critical business asset. Yet, many businesses fail to leverage their websites as a primary driver of growth. Instead of being an engine for lead generation, sales, and brand positioning, websites often remain static, under-optimized, and underutilized. If your
Artificial Intelligence (AI)
Amazon is going all-in on artificial intelligence, committing a staggering $100 billion in capital expenditures for 2025. This represents a significant increase from last year’s $83 billion and is largely driven by the explosive growth of generative AI. CEO Andy Jassy emphasized that the majority of this spending will
Artificial Intelligence (AI)
Meta’s ongoing legal battle over its alleged misuse of copyrighted books to train AI models has taken a significant turn. Newly unsealed emails suggest that the social media giant engaged in large-scale torrenting of pirated books from shadow libraries, potentially undermining its legal defense. Massive Scale of Alleged Copyright
Web Design
In 2025, Fortune 500 companies are rapidly redesigning their websites—not just to stay modern, but to maintain competitive advantages in an increasingly digital-first world. This shift is driven by evolving consumer behavior, technological advancements, and a growing emphasis on performance, security, and personalization. If industry giants are making major
Marketing
Qatar Airways has unveiled Sama, the world’s first AI-powered virtual cabin crew member, who made her Instagram debut on January 20, 2025. Designed in collaboration with digital human technology company UneeQ, Sama will serve as an AI influencer, deepening Qatar Airways’ digital engagement with passengers and travel enthusiasts worldwide.
Web Design
An outdated website does more than make a business look behind the times—it directly impacts revenue, credibility, and long-term growth. While many organizations delay website updates due to cost concerns, the real cost lies in inaction. A website is often the first touchpoint for potential customers, investors, and partners.