👋 I'm Ken Metral, founder of Cosmico. I'm a serial entrepreneur and passionate technologist. I have 20+ years of experience with degrees in IT, MIS, and an MBA from Florida International University.
Marketing
Email marketing is a powerful tool that can help businesses connect with their audience, promote products or services, and build lasting relationships. In today's digital age, email remains one of the most effective and direct ways to reach potential customers. If you're new to email marketing
Mobile Apps
Mobile development is an ever-evolving field, and staying ahead of the curve is crucial for developers, businesses, and users alike. As smartphones and tablets continue to dominate the digital landscape, the mobile app industry shows no signs of slowing down. In this article, we'll explore some of the
Advertising
In the digital age, social media has become an integral part of our daily lives. With billions of users across various platforms, social media has not only transformed how we connect with friends and family but also how businesses reach their target audiences. One of the most powerful tools in
Legal
Trademarks play a pivotal role in the world of business and commerce. They are much more than just logos or symbols; they are valuable assets that protect a brand's identity and reputation. In this article, we will explore what trademarks are, how they work, and why they are
Customer Service
Effectively handling customer complaints is fundamental for maintaining customer satisfaction and protecting a business’s reputation. A well-resolved complaint can turn a dissatisfied customer into a loyal one, while poor handling can lead to customer loss and negative feedback. Customers expect quick, empathetic solutions. Meeting these expectations helps businesses retain
Advertising
In the world of online advertising, paid search ads have become a powerful tool for businesses looking to connect with their target audience and drive relevant traffic to their websites. These ads, also known as pay-per-click (PPC) ads, offer a cost-effective way to promote products and services, but understanding how
![Cosmico - How to Do Market Research [Complete Guide]](/content/images/size/w600/2023/09/market_research_2023_cosmico_business_tech_insights.jpg)
Market Research
Market research is the process of gathering, analyzing, and interpreting information about a market, including information about the target audience, competitors, and the industry as a whole. It helps businesses understand the viability of their product or service, identify potential customers, and assess market demand. Importance of Market Research: * Informed
Business Advice
In today's digital age, having a strong online presence is not just a luxury; it's a necessity for businesses of all sizes and across all industries. A key component of this online presence is a well-designed website. Whether you're a small local business or
![Cosmico - What is Pay-Per-Click Advertising [Complete Guide]](/content/images/size/w600/2023/09/ppc_advertising_2023_cosmico_business_tech_insights.jpg)
Marketing
Pay-Per-Click (PPC) advertising is a digital marketing strategy that allows businesses to drive targeted traffic to their websites by paying a fee each time their ad is clicked. It's an essential component of online advertising, used by companies of all sizes to promote their products or services. How
![Cosmico - The Importance of Training Employees [7 Benefits]](/content/images/size/w600/2024/10/the_importance_of_training_employees_7_benefits_cosmico_business_tech_insights.webp)
Business Advice
Training employees is a strategic investment that yields long-term rewards. As businesses across industries face constant change, companies that prioritize employee development position themselves to outperform their competitors. Training programs do more than just impart knowledge; they empower employees, promote innovation, enhance performance, and build a robust corporate culture. Here
Funding
Starting or growing a business often requires capital, and finding the right funding option can be a crucial step in your entrepreneurial journey. Whether you're launching a startup, expanding an existing venture, or seeking capital to weather a tough patch, there are various ways to raise money for
Real Estate
In the ever-evolving landscape of business and industry, technology is a relentless force of change. Its influence extends far beyond the confines of the tech sector, impacting every facet of our lives, including the way we conduct business and, in particular, how commercial real estate (CRE) operates. In this article,