👋 I'm Ken Metral, founder of Cosmico. I'm a serial entrepreneur and passionate technologist. I have 20+ years of experience with degrees in IT, MIS, and an MBA from Florida International University.
![Cosmico - What is Pay-Per-Click Advertising [Complete Guide]](/content/images/size/w600/2023/09/ppc_advertising_2023_cosmico_business_tech_insights.jpg)
Marketing
Pay-Per-Click (PPC) advertising is a digital marketing strategy that allows businesses to drive targeted traffic to their websites by paying a fee each time their ad is clicked. It's an essential component of online advertising, used by companies of all sizes to promote their products or services. How
![Cosmico - The Importance of Training Employees [7 Benefits]](/content/images/size/w600/2024/10/the_importance_of_training_employees_7_benefits_cosmico_business_tech_insights.webp)
Business Advice
Training employees is a strategic investment that yields long-term rewards. As businesses across industries face constant change, companies that prioritize employee development position themselves to outperform their competitors. Training programs do more than just impart knowledge; they empower employees, promote innovation, enhance performance, and build a robust corporate culture. Here
Funding
Starting or growing a business often requires capital, and finding the right funding option can be a crucial step in your entrepreneurial journey. Whether you're launching a startup, expanding an existing venture, or seeking capital to weather a tough patch, there are various ways to raise money for
Real Estate
In the ever-evolving landscape of business and industry, technology is a relentless force of change. Its influence extends far beyond the confines of the tech sector, impacting every facet of our lives, including the way we conduct business and, in particular, how commercial real estate (CRE) operates. In this article,
Data Analytics
Key Performance Indicators (KPIs) are essential tools for measuring performance and success within any organization or business. They offer insight into how effectively an organization is achieving its key business objectives. We will provide a detailed understanding of KPIs, their types, importance, benefits, and how to implement them effectively in
Legal
In the modern business landscape, where innovation and creativity reign supreme, safeguarding your company's intellectual property (IP) is not just an option – it's a necessity. Intellectual property encompasses a wide range of intangible assets, including inventions, trademarks, copyrights, and trade secrets. These assets are the lifeblood
![Cosmico - What is Content Marketing? [Complete Guide 2023]](/content/images/size/w600/2023/08/content_marketing_complete_guide_cosmico_business_tech_insights.jpg)
Marketing
In the digital age, where information is abundant, and attention spans are limited, traditional advertising methods are becoming less effective. This shift has given rise to a strategic approach known as content marketing. Unlike traditional advertising, which overtly promotes products or services, content marketing focuses on creating valuable, relevant, and
Taxes
When you're a small-business owner, every penny counts. One of the most effective ways to maximize your profits is by taking advantage of various tax deductions available to your business. These deductions can significantly reduce your taxable income, ultimately leading to lower tax liabilities. To ensure you'
Business Advice
Risks are a part of doing business and can't be avoided completely. If these risks aren't handled well, they can cause big money problems, hurt your company's image, and even lead to the business shutting down. This article looks at ten different kinds of
Entrepreneurship
Becoming a successful entrepreneur requires more than just a great idea; it demands perseverance, resilience, and the ability to learn from both successes and failures. Many of the world's leading entrepreneurs have shared their insights, and their experiences offer a wealth of lessons for those embarking on their
![Cosmico - How to Scale a Startup [Top 10 Strategies]](/content/images/size/w600/2023/08/scaling_startup_2023_cosmico_business_tech_insights.jpg)
Startups
Launching a startup is an exciting journey, but the ultimate goal for most entrepreneurs is to achieve significant growth and scalability. Scaling a startup involves taking your business to the next level while maintaining efficiency, profitability, and customer satisfaction. Here's a comprehensive guide on how to effectively scale
Entrepreneurship
Customer reviews play a pivotal role in shaping the success and reputation of businesses across various industries. In today's digital age, where information is readily accessible and shared, customer reviews have become a powerful tool that can significantly influence consumer behavior and company outcomes. Let's delve