Bluesky Gains 700K Users as People Flee X Post-Election

Bluesky Gains 700K Users as People Flee X Post-Election
Image Credit: Bluesky PBLLC

Following the recent U.S. presidential election, social media platform Bluesky has experienced a significant surge in user activity, with over 700,000 new members joining in the past week. This influx is largely attributed to users departing from X (formerly Twitter), seeking an alternative environment amid concerns over misinformation and offensive content.

Bluesky, which originated as a project within Twitter before becoming an independent entity in 2022, now boasts approximately 14.5 million users worldwide, up from 9 million in September. The platform offers features that appeal to users desiring a more controlled and positive social media experience, including effective systems for blocking or suspending problematic accounts and policing harmful behavior.

Social media researcher Axel Bruns notes that Bluesky has become a refuge for individuals seeking the kind of social media experience that Twitter used to provide, but without the far-right activism, misinformation, hate speech, and bots. He observes that the more liberal Twitter community has moved en masse to Bluesky.

This migration underscores a growing demand for social media platforms that prioritize user safety and content moderation, reflecting broader concerns about the role of social media in disseminating information and shaping public discourse.

Read more