Media

Bluesky: Why It's Growing by 1 Million Users Daily

Ken Metral

19 Nov 2024 — 1 min read

Image Credit: Bluesky PBLLC

Bluesky, a social media platform similar to X (formerly Twitter), has experienced rapid growth, adding over 1 million users daily since the U.S. presidential election on November 5, 2024. This surge has propelled its user base to more than 20 million, positioning it at the top of the U.S. iPhone App Store's free app section, surpassing competitors like Threads and ChatGPT.

The platform's design closely mirrors that of X, facilitating a seamless transition for new users. Many are migrating to Bluesky due to dissatisfaction with changes implemented by X's owner, Elon Musk, including alterations to the block function and the reinstatement of previously banned accounts. Notably, communities such as Taylor Swift fans have been prominent in this shift.

Bluesky offers features like customizable algorithms, allowing users to tailor their content feeds, and a decentralized structure that grants greater control over personal data. These elements have contributed to its appeal as a viable alternative to traditional social media platforms.

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