OpenAI Is Building a Social Network to Rival X and Meta

OpenAI, the company behind ChatGPT, is reportedly developing its own social media platform—an ambitious move that could place it in direct competition with Elon Musk’s X and Meta’s Facebook and Instagram.
The project is still in its early stages, but there’s already an internal prototype in the works. This prototype includes a social feed centered on ChatGPT’s image generation capabilities, hinting at a highly visual, AI-powered experience. While details remain scarce, it’s unclear whether OpenAI intends to release the platform as a standalone app or integrate it within the existing ChatGPT app ecosystem.
The potential launch of such a platform suggests a strategic play by OpenAI to gain access to something it currently lacks: real-time, user-generated data. This type of data is crucial for training and fine-tuning AI models, a resource that competitors like X and Meta already have at scale. By building its own social network, OpenAI could tap directly into a steady stream of content and engagement—fuel for smarter, more responsive AI systems.
Sources indicate that OpenAI CEO Sam Altman has been quietly seeking feedback from outside parties on the concept. This signals serious internal interest, even if there’s no guarantee the product will see a public launch.
If OpenAI proceeds, the move would mark a significant shift from being purely a provider of AI tools to becoming a player in the broader consumer internet landscape. A social media platform powered by AI—from content generation to user interaction—could redefine how people engage online, and potentially reshape the balance of power among today’s tech giants.
For now, the project remains behind closed doors. But its mere existence suggests OpenAI is thinking well beyond chatbots.