Peloton Names New CEO: Apple Fitness+ Cofounder
Peloton’s new CEO, Peter Stern, shared strategic goals in Peloton's Q1 2025 earnings report, focusing on returning the fitness brand to profitability and stabilizing after a challenging period of declining sales. Known for his work at Apple, Stern aims to optimize Peloton’s product lineup, simplify membership options, and enhance software and user experience. With an eye on long-term growth, Stern is also prioritizing product quality and expanding customer acquisition efforts by refining Peloton’s hardware and digital offerings.
As part of the restructuring, Stern plans to broaden Peloton’s reach beyond premium home equipment to appeal to a wider customer base. This includes making membership options more accessible and streamlining subscription plans to offer a seamless experience across devices. The company’s focus on software and app improvements aims to strengthen customer engagement by offering new features and personalized fitness content.
This approach reflects broader trends in the fitness industry, where companies are diversifying their offerings to attract new users while retaining existing subscribers. By simplifying its operations and expanding its product and membership options, Peloton is positioning itself to compete in a competitive fitness market, particularly against brands emphasizing affordability and diverse workout options. The outcome of these changes will be closely watched, as Peloton seeks to regain its position in the fitness market under Stern’s leadership.
