E-commerce

Perplexity Launches AI-Powered Ecommerce in US

Ken Metral

19 Nov 2024 — 1 min read

Image Credit: Perplexity AI, Inc.

Perplexity, an AI-driven search engine, has introduced "Pro Shop," a feature enabling users to research and purchase products directly within its platform. This move allows customers to complete transactions without leaving Perplexity, offering free shipping on items bought through Pro Shop. Users can select the "Buy with Pro" option for eligible items, enter billing and shipping details, and track their purchase status on the platform.

This development positions Perplexity as a competitor to major e-commerce players like Amazon and Google Shopping. The company is also exploring advertising opportunities, reportedly negotiating with brands such as Nike for a "sponsored questions" ad model. As Perplexity prepares to introduce ads on its platform in Q4, the stakes are high for the company to prove its worth in an increasingly crowded market.

Perplexity's expansion into e-commerce and advertising reflects a broader trend of AI integration in retail, aiming to enhance user experience and streamline online shopping.

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