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Robinhood Acquires TradePMR to Enter Wealth Management

Robinhood Acquires TradePMR to Enter Wealth Management
Image Credit: Robinhood Markets, Inc.

Robinhood Markets has announced plans to acquire TradePMR, a custodial and portfolio management platform serving approximately 400 Registered Investment Advisor (RIA) firms with over $40 billion in assets under administration. This strategic move marks Robinhood's entry into the wealth management sector, positioning it to compete with industry leaders like Charles Schwab, which, as of November 2021, served more than 13,000 RIAs.

The acquisition, valued at an estimated $300 million in cash and stock, is expected to close in the first half of 2025. Robinhood's decision to enter the RIA market aligns with its goal to meet the evolving needs of its customer base, particularly younger investors seeking advisory services. The company cites an anticipated $84 trillion wealth transfer over the next two decades as a significant opportunity to connect financial advisors with a new generation of investors.

Following the announcement, Robinhood's stock experienced a notable increase, reaching a multi-year high. Analysts, including those from Bernstein, have expressed optimism about the company's growth prospects, highlighting potential benefits from anticipated regulatory easing in cryptocurrency under President Donald Trump's administration. Robinhood's stock has doubled in value in 2024, reflecting its expanding appeal to wealthier clients and its strategic initiatives in the financial services sector.

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