Learn strategies to build a strong brand identity that resonates with your audience and drives success.
Web Design
Enterprise websites often struggle to convert visitors into leads. While they have the resources for high-end design and cutting-edge technology, many still fall short in driving actual conversions. Why? Because they focus on aesthetics, branding, and corporate messaging—while neglecting user experience, clear calls to action, and conversion optimization. In
Web Design
Your website is more than just an online presence—it is a critical business asset. Yet, many businesses fail to leverage their websites as a primary driver of growth. Instead of being an engine for lead generation, sales, and brand positioning, websites often remain static, under-optimized, and underutilized. If your
Web Design
In 2025, Fortune 500 companies are rapidly redesigning their websites—not just to stay modern, but to maintain competitive advantages in an increasingly digital-first world. This shift is driven by evolving consumer behavior, technological advancements, and a growing emphasis on performance, security, and personalization. If industry giants are making major
Marketing
Qatar Airways has unveiled Sama, the world’s first AI-powered virtual cabin crew member, who made her Instagram debut on January 20, 2025. Designed in collaboration with digital human technology company UneeQ, Sama will serve as an AI influencer, deepening Qatar Airways’ digital engagement with passengers and travel enthusiasts worldwide.
Web Design
Your website is the digital storefront of your brand. Yet, many enterprises are unknowingly bleeding millions due to avoidable website mistakes. In a world where digital experience directly impacts revenue, CMOs can no longer afford a mediocre web presence. A poorly optimized website leads to high bounce rates, lost conversions,
Food
Starbucks CEO Brian Niccol believes that mobile ordering has “chipped away” at the brand’s soul, leading to a disconnect between customers and baristas. Since taking over as CEO in September, Niccol has been focused on revitalizing Starbucks’ in-store experience, making cafés more inviting and emphasizing customer connection. The Mobile
Branding
Launching a startup is a whirlwind of activity, with founders juggling product development, financing, and team building. In this rush, branding and marketing often take a backseat, but neglecting them can be a critical mistake. A strong brand identity, established early, can lay the foundation for a successful marketing strategy
Marketing
The future is uncertain, but one thing is clear: artificial intelligence (AI) will not only remain a fixture but also shape industries worldwide. One such industry poised for transformation is Search Engine Optimization (SEO). With the rise of AI-powered SEO tools, the field is changing rapidly, offering unparalleled efficiency and
Business Insights
Starbucks is starting 2025 with a bold turnaround strategy aimed at revitalizing sales and improving the in-store experience. Under the leadership of former Chipotle CEO Brian Niccol, the coffee chain is introducing new policies and revamping old ones to cater to paying customers and streamline operations. Here’s a breakdown
Branding
With endless content and digital noise everywhere, building a strong personal brand is no longer optional—it's essential. With 92% of professionals more likely to trust a company whose executives are active on social media, leaders have an unprecedented opportunity to influence, inspire, and amplify their impact. Here
Media
When Meta CEO Mark Zuckerberg announced his company’s decision to ditch its fact-checkers, he reignited a broader cultural debate over the relevance and reliability of legacy media. Zuckerberg's reasoning? Fact-checkers had become “too politically biased” and eroded trust rather than building it. This controversial move is emblematic
Business Insights
Italy’s iconic luxury house Prada is reportedly among potential suitors for Versace, the famed fashion brand owned by struggling Capri Holdings. According to sources, Prada has partnered with Citi to explore a possible bid, a move that could reshape the luxury landscape amid a volatile market. The Context Capri