Learn strategies to build a strong brand identity that resonates with your audience and drives success.
Media
OpenAI, the company behind ChatGPT, is reportedly developing its own social media platform—an ambitious move that could place it in direct competition with Elon Musk’s X and Meta’s Facebook and Instagram. The project is still in its early stages, but there’s already an internal prototype in
Travel
In a significant move that reflects a broader industry trend, American Airlines has announced it will begin offering complimentary inflight Wi-Fi to its AAdvantage loyalty program members starting in January. Sponsored by AT&T, this initiative aligns American with other major U.S. carriers that are moving toward making
Style & Beauty
In a landmark move for the fashion industry, Prada announced Thursday it has struck a deal to acquire iconic rival Versace from Capri Holdings for $1.375 billion, including debt. The acquisition brings together two of Italy’s most celebrated fashion houses and strengthens the country's position in
Business Insights
In a dramatic escalation of trade tensions, President Donald Trump imposed a 104% tariff on Chinese imports Wednesday, triggering immediate global market ripples and prompting a swift 84% retaliatory tariff from China on American goods. The move has sent shockwaves through Wall Street, with Apple Inc. at the epicenter. Over
Media
In a headline that feels equal parts surreal and nostalgic, Napster — the once-infamous music-sharing renegade of the early 2000s — just sold for a staggering $207 million. The buyer? Infinite Reality, a company betting that the future of music lies somewhere between nostalgia and virtual reality. It’s a bold play:
Media
In the latest twist of tech media consolidation, Yahoo has sold TechCrunch to the private equity firm Regent, marking yet another ownership change for the pioneering tech news outlet. The financial terms of the deal remain undisclosed, but the move follows Regent’s recent acquisition of Foundry—the media group
Retail
While many discount retailers struggle in 2025—prompting store closures at chains like Big Lots and Dollar General—Five Below is taking a different path. The teen- and tween-focused discount chain announced it will open 150 new stores this year, a bold move in a sector grappling with inflationary pressure
Food
PepsiCo Inc. is reportedly in advanced negotiations to acquire Poppi, a rapidly growing functional soda brand, in a deal valued at over $1.5 billion. According to sources familiar with the matter, the announcement could come as early as next week, although talks are still ongoing and could face delays.
Transportation
After four turbulent months under bankruptcy protection, Spirit Airlines is plotting a radical departure from its roots as a no-frills, budget carrier. The Florida-based airline announced on March 12 that it has officially exited Chapter 11 and is embarking on a rebranding journey aimed at transforming itself into a premium
E-commerce
When was the last time an ecommerce brand told you how many zip codes they’ve shipped to? It’s a small detail—but one that subtly tells you people everywhere trust us. In an era where online shoppers are bombarded with choices and promises, building trust is no longer
Transportation
Southwest Airlines is phasing out one of its most iconic promises — “Bags Fly Free.” Starting with flights booked after May 28, passengers who aren’t part of the airline’s loyalty program or seated in upgraded tiers will be required to pay for checked baggage, marking the end of a
Branding
The branding world is full of feel-good fluff — advice that sounds deep but delivers little. “Be authentic.” “Tell your story.” “Define your values.” It’s the kind of guidance that gets applause in boardrooms, but rarely moves the needle in the real world. Here’s the truth: if your brand