Learn strategies to build a strong brand identity that resonates with your audience and drives success.
Business Advice
In the business world, some companies stand out as exceptional performers, consistently outpacing competitors. With operating margins 50% to 150% higher than peers and market capitalizations up to six times their revenue, these organizations redefine what sustained success looks like. What sets them apart? It comes down to a unique
Business Advice
Planned obsolescence has long been a pillar of many business models, ensuring recurring sales and predictable revenue. Products are deliberately designed with short lifespans, from light bulbs that burn out after specific hours to smartphones that slow with software updates. While this approach drives profit, it comes at a steep
Branding
What you post on social media matters—especially as a founder. It can strengthen your authority online, attract new opportunities, and connect you with your audience. Social Curator founder and CEO Jasmine Star, who has built a following of over 760,000 across Instagram, X, and TikTok, shares three easy
Branding
Brands are in a constant race to remain relevant. The ability to adapt — to change with the times, pivot strategies, and evolve offerings — has become the single most powerful competitive advantage a business can possess. Here’s why. 1. Markets Move Fast, and So Must You Technology, consumer preferences, and
Branding
Brand loyalty goes beyond a product's features or price. In a world where competitors can quickly imitate your offering, it’s the emotional connection that turns customers into lifelong advocates. People don’t just buy products—they buy stories, values, and feelings. Here’s why emotional exchange is
Marketing
Social media has become an essential tool for businesses, but many entrepreneurs fail to use it effectively. Missteps can result in wasted time, money, and energy. Here are 5 common mistakes entrepreneurs make with social media and how to fix them. 1. Focusing on Vanity Metrics Entrepreneurs often chase likes,
Business Insights
In 2007, Vizio disrupted the TV market by delivering high-quality flat-screen TVs at a fraction of the cost of competitors like Sony and Samsung. Now, Walmart’s $2.3 billion acquisition of Vizio signals a new disruption—not in hardware, but in advertising technology and data-driven consumer engagement. From Flat
Branding
Building a brand community is about creating meaningful connections with your audience. A strong community creates loyalty, advocacy, and long-term growth. Here are 3 key principles to guide you in building a thriving brand community: 1. Shared Purpose: Align on a Common Mission A community forms when people unite around
Business Insights
Starbucks CEO Brian Niccol has unveiled a bold, two-pronged vision for the iconic coffee chain: to combine speed and efficiency with the inviting "third-place" atmosphere that has long defined the brand. In a recent interview with Good Morning America, Niccol outlined a strategy that focuses on streamlining service
E-commerce
Shein and Temu, two rapidly growing e-commerce platforms, are significantly influencing consumer behavior this holiday season by encouraging impulse purchases through various strategies. Aggressive Online Marketing Both companies have substantially increased their online marketing efforts, bidding heavily on search keywords, including those of competitors, to capture consumer attention. This approach
Business
Marketing often takes center stage as a tool for driving sales, building brand awareness, and attracting customers. However, even the most innovative and aggressive marketing campaigns cannot compensate for a poorly designed or low-quality product. While marketing may create a buzz or attract initial buyers, long-term success hinges on the
Branding
Every brand, no matter how successful, has areas of weakness. These challenges, however, don’t have to hold you back. By addressing and leveraging them strategically, you can transform weaknesses into competitive strengths. Here’s a simple, actionable 3-step guide to help you make that transformation: Step 1: Identify and