Explore business insights, trends, and tips to boost success and stay competitive.
Web Design
A website redesign is more than just updating visuals—it’s a strategic initiative that impacts brand perception, user experience, SEO, and conversions. As a CMO, you need a structured approach to ensure a seamless redesign that aligns with your business goals. This checklist will guide you through every critical
Customer Service
The digital revolution has fundamentally reshaped consumer behavior, with online interactions skyrocketing from 25% to 65% in just three years. This rapid shift has made omnichannel strategies essential for businesses looking to thrive in an increasingly interconnected marketplace. Companies that fail to implement seamless cross-channel experiences risk falling behind as
Marketing
Influencer marketing remains a powerful tool for brands looking to establish authentic connections with their audiences. However, success in this space requires more than just selecting influencers with high follower counts—it demands strategic planning, genuine relationships, and precise measurement. Here’s how to build an effective influencer marketing campaign.
Marketing
Most product messaging fails because it tries to do too much—overloading customers with features and hoping something sticks. But customers don’t care about your product as much as they care about solving their own problems. If your messaging isn’t clear, relevant, and memorable, it’s not working.
Business Strategy
The past year has brought rapid changes and opportunities, pushing agencies to adapt and innovate. As 2025 begins, agencies are setting new goals, refining their strategies, and ensuring they remain competitive in an ever-evolving industry. While every agency’s approach will differ based on its niche, objectives, and resources, there
Business Strategy
If you've been in business for more than 15 minutes, you've likely encountered a seemingly endless list of performance metrics, or Key Performance Indicators (KPIs). While these numbers are meant to provide insights, they can also distort reality. The truth is, every metric—when presented in
Food
Wendy’s is pushing forward with its AI-powered drive-thru ordering system, planning to roll it out to 500-600 restaurants by the end of 2025, CEO Kirk Tanner announced during the company’s Q4 earnings call. AI-Powered Ordering Gains Momentum The fast-food giant has been testing voice AI since 2023, with
Marketing
San Francisco-based startup Tofu has secured a $12 million Series A to advance its AI-driven B2B marketing platform. The round was led by SignalFire, with participation from HubSpot Ventures, Tau Ventures, Correlation Ventures, and other investors. Solving Marketing Fragmentation with AI Founder and CEO EJ Cho started Tofu after experiencing
Semiconductors
EnCharge AI, a California-based startup specializing in energy-efficient AI chips, has raised $100 million in a Series B funding round. The investment, led by Tiger Global, aims to accelerate the development and commercialization of its cutting-edge in-memory computing technology. A Leap in AI Efficiency Founded in 2022, EnCharge AI has
Artificial Intelligence (AI)
Reddit is doubling down on AI-powered search to enhance how users find and engage with content. CEO Steve Huffman revealed that the company will roll out an upgraded search experience in 2024, integrating Reddit Answers, a feature that curates responses from across the platform to tackle subjective, complex, and intriguing
Finance
The New York Stock Exchange (NYSE) announced plans to launch a Texas-based exchange, intensifying competition in the U.S. stock listings market. The move comes as major companies, including Tesla and SpaceX, continue shifting their headquarters to the business-friendly state. NYSE Texas: A Strategic Expansion NYSE, part of the Intercontinental
Artificial Intelligence (AI)
Glean, the enterprise software unicorn, has unveiled a powerful suite of tools for businesses to build, deploy, and manage digital agents. As competition from tech giants like Google, Snowflake, and Dropbox intensifies, Glean is doubling down on AI-driven automation to transform enterprise search and workflow efficiency. From Enterprise Search to