Find business tips and strategies to optimize operations, boost growth, and make informed decisions.
Branding
What you post on social media matters—especially as a founder. It can strengthen your authority online, attract new opportunities, and connect you with your audience. Social Curator founder and CEO Jasmine Star, who has built a following of over 760,000 across Instagram, X, and TikTok, shares three easy
Branding
Brands are in a constant race to remain relevant. The ability to adapt — to change with the times, pivot strategies, and evolve offerings — has become the single most powerful competitive advantage a business can possess. Here’s why. 1. Markets Move Fast, and So Must You Technology, consumer preferences, and
Leadership
Empathy is often innate in childhood—kids naturally feel upset when they see someone in pain or trouble. But as we grow up, especially in fast-paced work environments, empathy often takes a backseat. A recent survey of 1,000 U.S. workers revealed that 52% felt their company’s efforts
Business Growth Strategies
Every business starts small, but not all stay that way. Whether you're running a startup, a small agency, or a growing publication, scaling your business requires a shift in mindset, strategy, and execution. Here are 4 strategies to go from small to big and achieve sustainable growth. 1.
Branding
Brand loyalty goes beyond a product's features or price. In a world where competitors can quickly imitate your offering, it’s the emotional connection that turns customers into lifelong advocates. People don’t just buy products—they buy stories, values, and feelings. Here’s why emotional exchange is
Marketing
Social media has become an essential tool for businesses, but many entrepreneurs fail to use it effectively. Missteps can result in wasted time, money, and energy. Here are 5 common mistakes entrepreneurs make with social media and how to fix them. 1. Focusing on Vanity Metrics Entrepreneurs often chase likes,
Business Insights
In 2007, Vizio disrupted the TV market by delivering high-quality flat-screen TVs at a fraction of the cost of competitors like Sony and Samsung. Now, Walmart’s $2.3 billion acquisition of Vizio signals a new disruption—not in hardware, but in advertising technology and data-driven consumer engagement. From Flat
Branding
Building a brand community is about creating meaningful connections with your audience. A strong community creates loyalty, advocacy, and long-term growth. Here are 3 key principles to guide you in building a thriving brand community: 1. Shared Purpose: Align on a Common Mission A community forms when people unite around
Productivity
The constant flood of notifications, emails, and distractions can wreak havoc on your focus and productivity. Digital clutter can be just as draining as physical clutter, but the good news is that with a few intentional habits, you can regain control of your digital space and your mental clarity. Here
Business Advice
Starting and running a business is one of the most rewarding yet challenging endeavors a person can undertake. Beyond skills, strategy, and resources, one quality stands above the rest: resilience. These 6 reasons enable entrepreneurs to navigate highs and lows, adapt to unforeseen challenges, and sustain their businesses through adversity.
Marketing
YouTube is the second-largest search engine in the world, making it a prime platform to showcase your content and grow your audience. Ranking higher on YouTube can significantly increase your visibility and help you reach your goals, whether it’s building a brand or generating revenue. Here are 5 proven
Business
Marketing often takes center stage as a tool for driving sales, building brand awareness, and attracting customers. However, even the most innovative and aggressive marketing campaigns cannot compensate for a poorly designed or low-quality product. While marketing may create a buzz or attract initial buyers, long-term success hinges on the