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Advertising
How UM Pitches Brands on Perplexity's AI Search Ads
Perplexity, an AI-driven search platform, is collaborating with UM, a global media agency under IPG Mediabrands, to introduce a novel advertising model. This partnership designates UM as Perplexity's media Agency of Record, entrusting them with launching Perplexity's inaugural brand campaign, managing media buying, and advising on