Find tips and strategies for exceptional customer service and building lasting relationships.
Customer Service
The digital revolution has fundamentally reshaped consumer behavior, with online interactions skyrocketing from 25% to 65% in just three years. This rapid shift has made omnichannel strategies essential for businesses looking to thrive in an increasingly interconnected marketplace. Companies that fail to implement seamless cross-channel experiences risk falling behind as
Web Design
A website redesign is more than just a facelift—it’s a strategic move to enhance user experience, improve performance, and drive business growth. However, for CMOs, proving the return on investment (ROI) of a website overhaul is critical. Without clear, measurable outcomes, it’s impossible to justify the cost
Business Advice
Pricing for early-stage companies presents a unique challenge. Without substantial customer data, making informed, data-driven decisions can be difficult. However, what these companies may lack in data, they can compensate for by understanding their value proposition and how pricing shapes customer perception. The right pricing strategy not only attracts the
Business Insights
Starbucks is starting 2025 with a bold turnaround strategy aimed at revitalizing sales and improving the in-store experience. Under the leadership of former Chipotle CEO Brian Niccol, the coffee chain is introducing new policies and revamping old ones to cater to paying customers and streamline operations. Here’s a breakdown
Business Strategy
Staying ahead in your market is both an honor and a challenge. As a visionary entrepreneur, your mission is to bridge the gap between groundbreaking ideas and market readiness, convincing clients, stakeholders, and employees to embrace your vision. When Businessolver entered the employee benefits technology market in 1998, they faced
Customer Service
The old saying, “The customer is always right,” has a fatal flaw—it assumes all customers are worth keeping. In reality, some customers are costing you more than they’re worth. Ignoring this hard truth can derail your business. The Warning Signs of Expensive Customers Imagine getting a red-alert email
Customer Service
In business, familiarity doesn’t breed contempt—it breeds understanding, trust, and success. Strong connections with customers are the foundation for anticipating their needs, solving their problems, and driving innovation. While it’s easy to stay close to customers in the early stages of a business, scaling introduces complexities that
Business Growth Strategies
As external funding becomes harder to secure, businesses are turning to organic growth strategies—focusing on internal resources to boost revenue. Organic growth means doing more with what you already have, emphasizing efficiency, training, and maximizing value. Here are 4 actionable ways to achieve this: 1. Boost Productivity with Technology
Branding
Overflowing with advertisements and marketing campaigns, the brands that stand out today are not those that shout the loudest, but those that connect the deepest. Building a brand that resonates with your audience requires moving beyond products and services to focus on emotional connections, shared values, and authentic storytelling. The
Business Insights
Macy's is revamping its shoe departments to enhance the shopping experience under the leadership of CEO Tony Spring. The retailer has reduced the number of displayed shoe styles by approximately 300, aiming to create a more organized and appealing environment. Display tables now feature about 15 pairs of
Business Insights
Starbucks is reintroducing handwritten customer names on drink orders, a practice that began in 2012 but was discontinued in recent years. CEO Brian Niccol announced this change during an earnings call on October 30, 2024, emphasizing the personal touch it adds to the customer experience. To implement this across its
Business
Starbucks is set to eliminate the extra fee for non-dairy milk options in the U.S., starting November 7. This change reflects a wider trend in the food and beverage industry, with companies responding to increased demand for plant-based alternatives. Starbucks’ decision aligns with its global sustainability initiatives, as non-dairy