Discover insights, tips, and techniques to harness data for better decisions and business growth.
Artificial Intelligence (AI)
AI search engines are quickly becoming the go-to source for millions of people looking for answers online—but there's a growing problem: they often speak with authority, even when they have no idea what they're talking about. A new report from the Columbia Journalism Review (CJR)
Advertising
Taboola, long recognized for its dominance in native advertising with its ubiquitous "content you may like" widgets, is making a strategic expansion into the broader display advertising market. The adtech company has unveiled its new platform, Realize, positioning itself as a direct competitor to traditional demand-side and supply-side
Web Design
Website A/B testing is one of the most powerful strategies CMOs can use to optimize user experience, improve conversion rates, and maximize ROI. However, not all tests are worth running. The key is to focus on elements that drive real impact. This article breaks down what actually works in
Marketing
Influencer marketing remains a powerful tool for brands looking to establish authentic connections with their audiences. However, success in this space requires more than just selecting influencers with high follower counts—it demands strategic planning, genuine relationships, and precise measurement. Here’s how to build an effective influencer marketing campaign.
Business Strategy
If you've been in business for more than 15 minutes, you've likely encountered a seemingly endless list of performance metrics, or Key Performance Indicators (KPIs). While these numbers are meant to provide insights, they can also distort reality. The truth is, every metric—when presented in
Artificial Intelligence (AI)
Reddit is doubling down on AI-powered search to enhance how users find and engage with content. CEO Steve Huffman revealed that the company will roll out an upgraded search experience in 2024, integrating Reddit Answers, a feature that curates responses from across the platform to tackle subjective, complex, and intriguing
Artificial Intelligence (AI)
Glean, the enterprise software unicorn, has unveiled a powerful suite of tools for businesses to build, deploy, and manage digital agents. As competition from tech giants like Google, Snowflake, and Dropbox intensifies, Glean is doubling down on AI-driven automation to transform enterprise search and workflow efficiency. From Enterprise Search to
Artificial Intelligence (AI)
Cerebras Systems and Perplexity AI have joined forces in a groundbreaking partnership aimed at disrupting traditional search engines. Their collaboration introduces Sonar, an AI-powered search model that operates at unprecedented speeds, marking a significant step toward AI-first search experiences. Redefining AI Search with Speed Sonar, Perplexity AI’s latest model,
Web Design
A website redesign is more than just a facelift—it’s a strategic move to enhance user experience, improve performance, and drive business growth. However, for CMOs, proving the return on investment (ROI) of a website overhaul is critical. Without clear, measurable outcomes, it’s impossible to justify the cost
Web Design
In 2025, Fortune 500 companies are rapidly redesigning their websites—not just to stay modern, but to maintain competitive advantages in an increasingly digital-first world. This shift is driven by evolving consumer behavior, technological advancements, and a growing emphasis on performance, security, and personalization. If industry giants are making major
Artificial Intelligence (AI)
OpenAI has announced a new AI feature called Deep Research, designed to help users conduct in-depth, complex investigations using ChatGPT. Unlike the chatbot’s usual quick summaries, Deep Research is tailored for people who require thorough, precise, and reliable information across fields like finance, science, policy, and engineering. It also
Artificial Intelligence (AI)
OpenAI is expanding its partnership with the U.S. government by providing advanced AI models to scientists at the country's National Laboratories. The move, announced Thursday, will give approximately 15,000 researchers access to OpenAI's latest frontier models, deployed in collaboration with Microsoft on Venado, a