Explore e-commerce tips, strategies, and trends to boost your online business.
Business Scaling
Scaling a business from $1 million to $10 million isn’t just about working harder—it’s about thinking differently. Many founders hit a wall because the strategies that helped them succeed in the early stages no longer work as they try to scale. To break through, founders need to
E-commerce
TikTok, known for its addictive short-form videos, has taken a bold step into e-commerce with TikTok Shop. By integrating shopping into its platform, TikTok is reshaping how consumers discover, interact with, and purchase products online. Here’s how TikTok Shop is changing the e-commerce arena. 1. Seamless Integration of Content
Branding
A cultural and economic shift became undeniable in 2024: America has fallen out of love with brands and embraced people. Across politics, media, and business, individuals have overtaken logos, with loneliness serving as the driving force behind this change. The Loneliness Epidemic Let’s start with the problem: loneliness. * 12%
Business Advice
Planned obsolescence has long been a pillar of many business models, ensuring recurring sales and predictable revenue. Products are deliberately designed with short lifespans, from light bulbs that burn out after specific hours to smartphones that slow with software updates. While this approach drives profit, it comes at a steep
Mobile Apps
Chinese shopping app Temu has reclaimed its spot as the most downloaded free app in the U.S., according to Apple's year-end rankings released Monday. This marks Temu’s continued dominance after taking the top position in 2023, pushing TikTok, which held the crown in 2022, down to
Branding
Brand loyalty goes beyond a product's features or price. In a world where competitors can quickly imitate your offering, it’s the emotional connection that turns customers into lifelong advocates. People don’t just buy products—they buy stories, values, and feelings. Here’s why emotional exchange is
Advertising
The global advertising market is poised for continued growth in 2025, but the tempo is slowing. After the post-pandemic boom, the industry appears to be settling into a steady, single-digit pace, echoing trends from the mid-2000s. Forecasts highlight regional disparities, political uncertainties, and sector-specific shifts that could reshape the market.
E-commerce
Shein and Temu, two rapidly growing e-commerce platforms, are significantly influencing consumer behavior this holiday season by encouraging impulse purchases through various strategies. Aggressive Online Marketing Both companies have substantially increased their online marketing efforts, bidding heavily on search keywords, including those of competitors, to capture consumer attention. This approach
Small Business
U.S. small businesses remain heavily reliant on Chinese imports, despite existing tariffs and the looming threat of additional levies from the Trump administration. Efforts to diversify supply chains face significant challenges, including high domestic labor costs, a shortage of skilled workers, and potential tariffs on alternative manufacturing hubs like
Entrepreneurship
The United States is experiencing a remarkable surge in new business applications, with over 20 million filed since the start of the Biden-Harris administration. This marks the highest number recorded during a single presidential term and reflects a growing entrepreneurial spirit across the country. Where Americans Are Starting Businesses Entrepreneurial
Entrepreneurship
Starting a business doesn't always require a hefty investment. Some ventures can be launched with minimal resources by leveraging your skills, creativity, and access to online tools. Here are 6 examples of businesses you can start with no upfront costs, including real-world examples and tips to get started.
Business Scaling
Scalability is the key to sustainable growth in any business. It refers to your company's ability to expand its operations and revenue without a significant increase in costs. Whether you're planning for long-term growth or aiming to handle sudden spikes in demand, scalability ensures your business