Explore e-commerce tips, strategies, and trends to boost your online business.
E-commerce
The U.S. social-commerce arena is experiencing a seismic shift as investors pour millions into startups like Whatnot, ShopMy, and Flip, hoping to capitalize on TikTok’s uncertain future. With TikTok facing potential bans and restrictions, alternative platforms are gaining traction, fueling a wave of funding, acquisitions, and expansion efforts
Branding
Launching a startup is a whirlwind of activity, with founders juggling product development, financing, and team building. In this rush, branding and marketing often take a backseat, but neglecting them can be a critical mistake. A strong brand identity, established early, can lay the foundation for a successful marketing strategy
E-commerce
Amazon has announced it will discontinue its Prime Try Before You Buy program—a subscription feature allowing members to try clothes, shoes, and accessories at home before purchasing—effective January 31, 2025. The move, confirmed by a notice on Amazon’s website, comes as part of CEO Andy Jassy’s
Business Insights
Shein, the fast-fashion giant known for its ultra-cheap clothing and rapid production cycles, is once again making headlines as it pushes forward with plans for an initial public offering (IPO). The company is targeting the London Stock Exchange (LSE) for its debut, potentially as early as April. This marks a
Entrepreneurship
Launching a new product is an exciting journey, filled with potential and possibility. However, enthusiasm alone isn’t enough to guarantee success. Many inventors and entrepreneurs make avoidable mistakes that derail their progress. Here’s a guide to the top 10 pitfalls to watch out for when turning your idea
Customer Service
The old saying, “The customer is always right,” has a fatal flaw—it assumes all customers are worth keeping. In reality, some customers are costing you more than they’re worth. Ignoring this hard truth can derail your business. The Warning Signs of Expensive Customers Imagine getting a red-alert email
E-commerce
Artificial intelligence played a pivotal role in boosting online holiday sales during the 2024 season, according to a Salesforce report. U.S. online sales climbed nearly 4% year-over-year, reaching $282 billion between November 1 and December 31, surpassing Salesforce’s initial forecast of 2% growth. Globally, AI-influenced sales surged to
Business Insights
Two titans of luxury retail have joined forces in a landmark deal that promises to reshape the industry. Saks Global has successfully completed a $2.7 billion acquisition of the Neiman Marcus Group, bringing Saks Fifth Avenue, Neiman Marcus, and Bergdorf Goodman under one corporate umbrella while maintaining their distinct
Business Scaling
Scaling a business from $1 million to $10 million isn’t just about working harder—it’s about thinking differently. Many founders hit a wall because the strategies that helped them succeed in the early stages no longer work as they try to scale. To break through, founders need to
E-commerce
TikTok, known for its addictive short-form videos, has taken a bold step into e-commerce with TikTok Shop. By integrating shopping into its platform, TikTok is reshaping how consumers discover, interact with, and purchase products online. Here’s how TikTok Shop is changing the e-commerce arena. 1. Seamless Integration of Content
Branding
A cultural and economic shift became undeniable in 2024: America has fallen out of love with brands and embraced people. Across politics, media, and business, individuals have overtaken logos, with loneliness serving as the driving force behind this change. The Loneliness Epidemic Let’s start with the problem: loneliness. * 12%
Business Advice
Planned obsolescence has long been a pillar of many business models, ensuring recurring sales and predictable revenue. Products are deliberately designed with short lifespans, from light bulbs that burn out after specific hours to smartphones that slow with software updates. While this approach drives profit, it comes at a steep