Explore marketing insights, tactics, and trends to elevate your brand and drive success.
Advertising
Taboola, long recognized for its dominance in native advertising with its ubiquitous "content you may like" widgets, is making a strategic expansion into the broader display advertising market. The adtech company has unveiled its new platform, Realize, positioning itself as a direct competitor to traditional demand-side and supply-side
Artificial Intelligence (AI)
AI-powered search engine Perplexity is expanding its reach beyond search by developing its own web browser, Comet. The company made the announcement via X, launching a signup list but offering few details on the browser’s release date or features. However, Perplexity is making a bold claim—promising to “reinvent”
Web Design
Website speed is more than just a technical metric—it’s a fundamental factor affecting user experience, search rankings, conversion rates, and ultimately, revenue. A slow website not only frustrates visitors but also leads to lost sales, decreased customer trust, and inefficient marketing spend. For CMOs and business leaders, understanding
Web Design
User Experience (UX) is more than just aesthetics—it’s the backbone of a brand’s digital presence and a key driver of conversions. A well-optimized website UX builds trust, improves engagement, and turns visitors into customers. Businesses that prioritize UX can see a significant increase in retention and revenue.
Food
Apple has introduced a new feature that could shake up the recipe app industry: Apple News+ Food. Set to launch in April with iOS 18.4 and iPadOS 18.4, this feature will provide Apple News+ subscribers with access to a curated collection of recipes from major publishers. The service
Web Design
Website A/B testing is one of the most powerful strategies CMOs can use to optimize user experience, improve conversion rates, and maximize ROI. However, not all tests are worth running. The key is to focus on elements that drive real impact. This article breaks down what actually works in
Web Design
Web design isn’t just about making a website look appealing—it’s about influencing behavior. Every successful website uses psychological triggers to guide users toward desired actions, whether it’s making a purchase, signing up for a newsletter, or engaging with content. Persuasion is deeply rooted in human psychology,
Artificial Intelligence (AI)
The entertainment industry is undergoing a profound transformation, thanks to generative AI. By unlocking personalized experiences, AI is revolutionizing content creation, reducing miscommunication, and closing the gap between creators and audiences. The ability to tailor content at an individual level is reshaping how users engage with entertainment, making it more
Marketing
SEO is an ever-evolving battleground, and businesses are constantly looking for ways to stand out. One underutilized yet highly effective strategy is user-generated content (UGC)—a key SEO tool that 25% of major brands already leverage to enhance search rankings, visibility, and customer trust. If integrated correctly, UGC can significantly
Web Design
A website redesign is more than just updating visuals—it’s a strategic initiative that impacts brand perception, user experience, SEO, and conversions. As a CMO, you need a structured approach to ensure a seamless redesign that aligns with your business goals. This checklist will guide you through every critical
Customer Service
The digital revolution has fundamentally reshaped consumer behavior, with online interactions skyrocketing from 25% to 65% in just three years. This rapid shift has made omnichannel strategies essential for businesses looking to thrive in an increasingly interconnected marketplace. Companies that fail to implement seamless cross-channel experiences risk falling behind as
Marketing
Influencer marketing remains a powerful tool for brands looking to establish authentic connections with their audiences. However, success in this space requires more than just selecting influencers with high follower counts—it demands strategic planning, genuine relationships, and precise measurement. Here’s how to build an effective influencer marketing campaign.