Explore marketing insights, tactics, and trends to elevate your brand and drive success.
Business Scaling
Scaling a business from $1 million to $10 million isn’t just about working harder—it’s about thinking differently. Many founders hit a wall because the strategies that helped them succeed in the early stages no longer work as they try to scale. To break through, founders need to
E-commerce
TikTok, known for its addictive short-form videos, has taken a bold step into e-commerce with TikTok Shop. By integrating shopping into its platform, TikTok is reshaping how consumers discover, interact with, and purchase products online. Here’s how TikTok Shop is changing the e-commerce arena. 1. Seamless Integration of Content
Branding
Overflowing with advertisements and marketing campaigns, the brands that stand out today are not those that shout the loudest, but those that connect the deepest. Building a brand that resonates with your audience requires moving beyond products and services to focus on emotional connections, shared values, and authentic storytelling. The
Branding
A cultural and economic shift became undeniable in 2024: America has fallen out of love with brands and embraced people. Across politics, media, and business, individuals have overtaken logos, with loneliness serving as the driving force behind this change. The Loneliness Epidemic Let’s start with the problem: loneliness. * 12%
Branding
What you post on social media matters—especially as a founder. It can strengthen your authority online, attract new opportunities, and connect you with your audience. Social Curator founder and CEO Jasmine Star, who has built a following of over 760,000 across Instagram, X, and TikTok, shares three easy
Branding
Brands are in a constant race to remain relevant. The ability to adapt — to change with the times, pivot strategies, and evolve offerings — has become the single most powerful competitive advantage a business can possess. Here’s why. 1. Markets Move Fast, and So Must You Technology, consumer preferences, and
Mobile Apps
Chinese shopping app Temu has reclaimed its spot as the most downloaded free app in the U.S., according to Apple's year-end rankings released Monday. This marks Temu’s continued dominance after taking the top position in 2023, pushing TikTok, which held the crown in 2022, down to
Artificial Intelligence (AI)
Google is stepping up its game in AI video and image generation with the release of Veo 2, the newest version of its video generation model. Positioned to compete directly with OpenAI’s Sora, Veo 2 delivers more realistic, high-resolution videos with improved understanding of real-world physics, human movement, and
Branding
Brand loyalty goes beyond a product's features or price. In a world where competitors can quickly imitate your offering, it’s the emotional connection that turns customers into lifelong advocates. People don’t just buy products—they buy stories, values, and feelings. Here’s why emotional exchange is
Advertising
Perplexity, an AI-driven search platform, is collaborating with UM, a global media agency under IPG Mediabrands, to introduce a novel advertising model. This partnership designates UM as Perplexity's media Agency of Record, entrusting them with launching Perplexity's inaugural brand campaign, managing media buying, and advising on
Marketing
Social media has become an essential tool for businesses, but many entrepreneurs fail to use it effectively. Missteps can result in wasted time, money, and energy. Here are 5 common mistakes entrepreneurs make with social media and how to fix them. 1. Focusing on Vanity Metrics Entrepreneurs often chase likes,
Artificial Intelligence (AI)
Reddit has rolled out Reddit Answers, its new AI-powered search tool that allows users to find summarized content directly on the platform, bypassing traditional search engines like Google. The move marks Reddit's entry into the escalating AI search wars, further modernizing its search experience and driving investor enthusiasm.