Explore marketing insights, tactics, and trends to elevate your brand and drive success.
Media
Social media is at a crossroads. The explosive rise of platforms like TikTok has reshaped the way people connect, but recent years have seen the fall of once-promising apps like Clubhouse and BeReal. The question remains: what comes next? Alex Hofmann, former president of Musical.ly and founder of 9count,
E-commerce
The U.S. social-commerce arena is experiencing a seismic shift as investors pour millions into startups like Whatnot, ShopMy, and Flip, hoping to capitalize on TikTok’s uncertain future. With TikTok facing potential bans and restrictions, alternative platforms are gaining traction, fueling a wave of funding, acquisitions, and expansion efforts
Advertising
Fox Corp. has hit a major touchdown with Super Bowl 59, selling out all its ad slots months in advance and setting new pricing records. According to a source familiar with the matter, more than ten commercials sold for a staggering $8 million each, underscoring the enduring power of live
Branding
Launching a startup is a whirlwind of activity, with founders juggling product development, financing, and team building. In this rush, branding and marketing often take a backseat, but neglecting them can be a critical mistake. A strong brand identity, established early, can lay the foundation for a successful marketing strategy
Marketing
The future is uncertain, but one thing is clear: artificial intelligence (AI) will not only remain a fixture but also shape industries worldwide. One such industry poised for transformation is Search Engine Optimization (SEO). With the rise of AI-powered SEO tools, the field is changing rapidly, offering unparalleled efficiency and
Marketing
As the new year begins, it's the perfect time to evaluate your marketing strategy. What’s driving results? What’s falling flat? And, most importantly, what opportunities are you missing? One tactic that’s gaining traction but remains underutilized is direct mail automation. This powerful tool can turn
Branding
With endless content and digital noise everywhere, building a strong personal brand is no longer optional—it's essential. With 92% of professionals more likely to trust a company whose executives are active on social media, leaders have an unprecedented opportunity to influence, inspire, and amplify their impact. Here
Business Scaling
Scaling a business from $1 million to $10 million isn’t just about working harder—it’s about thinking differently. Many founders hit a wall because the strategies that helped them succeed in the early stages no longer work as they try to scale. To break through, founders need to
E-commerce
TikTok, known for its addictive short-form videos, has taken a bold step into e-commerce with TikTok Shop. By integrating shopping into its platform, TikTok is reshaping how consumers discover, interact with, and purchase products online. Here’s how TikTok Shop is changing the e-commerce arena. 1. Seamless Integration of Content
Branding
Overflowing with advertisements and marketing campaigns, the brands that stand out today are not those that shout the loudest, but those that connect the deepest. Building a brand that resonates with your audience requires moving beyond products and services to focus on emotional connections, shared values, and authentic storytelling. The
Branding
A cultural and economic shift became undeniable in 2024: America has fallen out of love with brands and embraced people. Across politics, media, and business, individuals have overtaken logos, with loneliness serving as the driving force behind this change. The Loneliness Epidemic Let’s start with the problem: loneliness. * 12%
Branding
What you post on social media matters—especially as a founder. It can strengthen your authority online, attract new opportunities, and connect you with your audience. Social Curator founder and CEO Jasmine Star, who has built a following of over 760,000 across Instagram, X, and TikTok, shares three easy