Explore marketing insights, tactics, and trends to elevate your brand and drive success.
Marketing
Most product messaging fails because it tries to do too much—overloading customers with features and hoping something sticks. But customers don’t care about your product as much as they care about solving their own problems. If your messaging isn’t clear, relevant, and memorable, it’s not working.
Business Strategy
The past year has brought rapid changes and opportunities, pushing agencies to adapt and innovate. As 2025 begins, agencies are setting new goals, refining their strategies, and ensuring they remain competitive in an ever-evolving industry. While every agency’s approach will differ based on its niche, objectives, and resources, there
Business Strategy
If you've been in business for more than 15 minutes, you've likely encountered a seemingly endless list of performance metrics, or Key Performance Indicators (KPIs). While these numbers are meant to provide insights, they can also distort reality. The truth is, every metric—when presented in
Marketing
San Francisco-based startup Tofu has secured a $12 million Series A to advance its AI-driven B2B marketing platform. The round was led by SignalFire, with participation from HubSpot Ventures, Tau Ventures, Correlation Ventures, and other investors. Solving Marketing Fragmentation with AI Founder and CEO EJ Cho started Tofu after experiencing
Artificial Intelligence (AI)
Reddit is doubling down on AI-powered search to enhance how users find and engage with content. CEO Steve Huffman revealed that the company will roll out an upgraded search experience in 2024, integrating Reddit Answers, a feature that curates responses from across the platform to tackle subjective, complex, and intriguing
Web Design
A website redesign is more than just a facelift—it’s a strategic move that can redefine your brand, improve user experience, and drive measurable business growth. For CMOs, the goal should be clear: a website that not only looks great but also converts visitors into leads, customers, and loyal
Media
Netflix has always been a disruptor, revolutionizing the TV and film industry over the past two decades. Now, as it faces increased competition and the evolving nature of content consumption, the streaming giant is setting its sights on video podcasts—a market dominated by YouTube but rich with potential for
Marketing
The latest round of US tariffs is shaking up the fashion industry, with influencer marketing now caught in the crossfire. Popular brands Shein and Halara have reportedly put some influencer campaigns on hold, citing the business impact of new tariffs imposed by President Donald Trump. These moves highlight the growing
Web Design
With so many digital touchpoints, a unified brand message is essential. Customers interact with businesses through websites, social media, email campaigns, digital ads, and mobile apps, forming an impression long before making a purchase. If your brand messaging is inconsistent across these touchpoints, it creates confusion, dilutes brand equity, and
Advertising
OpenAI just made history with its first-ever Super Bowl ad, a 60-second commercial that aligns artificial intelligence with humanity’s greatest technological advancements. The spot, developed under new CMO Kate Rouch, cost approximately $14 million and strategically introduces AI to a broad audience by focusing on its practical applications rather
Web Design
A website redesign is more than just a facelift—it’s a strategic move to enhance user experience, improve performance, and drive business growth. However, for CMOs, proving the return on investment (ROI) of a website overhaul is critical. Without clear, measurable outcomes, it’s impossible to justify the cost
Web Design
Most companies focus on driving more traffic to increase sales. But what if you could significantly boost conversions without increasing visitors? The answer lies in a strategic website redesign that optimizes user experience (UX), psychology-driven design, and data-backed improvements to turn more visitors into paying customers. A high-converting website isn’