Explore marketing insights, tactics, and trends to elevate your brand and drive success.
Branding
Creating a winning brand is essential for standing out in today’s competitive market. Your brand is more than just a logo or tagline—it’s the identity and experience that resonates with your audience. Here are 7 actionable tips to help you build a brand that leaves a lasting
Entrepreneurship
Starting a business doesn't always require a hefty investment. Some ventures can be launched with minimal resources by leveraging your skills, creativity, and access to online tools. Here are 6 examples of businesses you can start with no upfront costs, including real-world examples and tips to get started.
Startups
Jay Graber, born in 1991 in Tulsa, Oklahoma, is the CEO of Bluesky, a decentralized social media platform redefining how people connect online. Her upbringing reflects a mix of cultural and intellectual influences that have shaped her visionary approach to technology. Graber's mother, an acupuncturist who emigrated from
Advertising
The online retail scene is experiencing a significant shift as platforms like Temu and Shein intensify their marketing efforts, leading to increased advertising costs for competitors. These companies are aggressively bidding on search keywords associated with rival brands, such as "Walmart Black Friday deals" and "Zara jeans,
Media
Bluesky, the fast-growing decentralized social network and alternative to X (formerly Twitter), revealed its plans to revolutionize account verification during a recent livestream. Unlike the traditional pay-for-verification models adopted by Meta and X, Bluesky aims to create a decentralized, flexible system involving multiple verification providers to serve diverse community needs.
Marketing
Marketing is undergoing significant transformation, fueled by technological advancements and changing consumer behaviors. To remain competitive, businesses must keep pace with these shifts. Here are 7 marketing trends for 2025: 1. Artificial Intelligence (AI) Integration AI is revolutionizing marketing by automating tasks like scheduling social media posts and sending email
Websites
In a recent interview on Decoder, GoDaddy CEO Aman Bhutani discussed the enduring significance of websites for small businesses, even as social media and AI technologies evolve. He emphasized that owning a website remains crucial for establishing legitimacy and maintaining direct customer relationships. Bhutani highlighted GoDaddy's introduction of
Food
Krispy Kreme is celebrating the holiday season with its "Merry Grinchmas Doughnut Collection," inspired by Dr. Seuss's "The Grinch." Available from November 29, the lineup features three new doughnuts and the return of a seasonal favorite. The new Grinch Doughnut is an unglazed doughnut
Media
Bluesky, a decentralized social media platform founded with a mission to reshape online interactions, has been gaining notable traction in Japan. Unlike its trajectory in the United States, where user growth has been influenced by political events and controversies surrounding X (formerly Twitter), Bluesky’s expansion in Japan appears to
Media
Bluesky, the decentralized social media platform, has introduced a novel feature that allows users to apply custom labels to profiles, enhancing the platform's versatility. Originally designed for moderation purposes, this labeling system has been creatively repurposed by some users to provide additional context about public figures. A notable
Artificial Intelligence (AI)
Apple is developing a significant update to Siri, aiming to enhance its conversational abilities to compete with AI models like OpenAI's ChatGPT and Google's Gemini Live. This initiative, known internally as "LLM Siri," involves integrating advanced large language models (LLMs) to enable more natural
Media
Mastodon, the decentralized social network, has emerged as a compelling alternative to mainstream platforms like Twitter and Facebook. Built on a federated model, it operates across independent servers rather than a single centralized entity. This unique structure gives users greater control over their data and interactions, appealing to those who