
Food
Starbucks CEO: Mobile Ordering Is Killing the Brand’s Soul
Starbucks CEO Brian Niccol believes that mobile ordering has “chipped away” at the brand’s soul, leading to a disconnect between customers and baristas. Since taking over as CEO in September, Niccol has been focused on revitalizing Starbucks’ in-store experience, making cafés more inviting and emphasizing customer connection. The Mobile