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The 10-80-10 Rule: Steve Jobs' Secret to Success

The 10-80-10 Rule: Steve Jobs' Secret to Success
Image Credit: Steve Jobs/Apple, Inc.

Steve Jobs, co-founder of Apple, was renowned for his innovative leadership and exacting standards. A key strategy he employed was the 10-80-10 Rule, a framework that balances delegation with oversight to achieve exceptional results.

Understanding the 10-80-10 Rule

The 10-80-10 Rule divides the project process into three phases:

  1. Initial 10% – Setting the Vision: The leader articulates the project's vision, goals, and expectations, providing clear direction.
  2. Middle 80% – Team Execution: The team takes ownership, developing ideas and executing tasks, encouraging creativity and engagement.
  3. Final 10% – Refinement: The leader reviews the work, offering feedback and making adjustments to ensure alignment with the original vision.

Application in Practice

Jobs applied this approach during the development of the first iPhone. After months of design work, he felt the device's case was too bulky and detracted from the display. Communicating his concerns, Jobs and the design team reimagined the phone's bezel, resulting in a sleeker design that met Apple's high standards.

Benefits of the 10-80-10 Rule

  • Enhanced Communication: Leaders set clear expectations, reducing misunderstandings.
  • Empowered Teams: Delegating the bulk of the work creates autonomy and innovation.
  • Quality Assurance: Final reviews ensure the outcome aligns with the envisioned quality.

Implementing the 10-80-10 Rule

  • Start with Clear Guidance: Define objectives and desired outcomes at the project's onset.
  • Encourage Independent Work: Allow the team to execute tasks, providing support as needed.
  • Conclude with Constructive Feedback: Review the final product, offering insights to refine and perfect the work.

By adopting the 10-80-10 Rule, leaders can balance control with delegation, leading to innovative and high-quality results.

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