Media

Threads Hits 100 Million Daily Users Milestone

Ken Metral

16 Dec 2024 — 1 min read

Credit: Threads/Meta Platforms, Inc.

Threads, Meta’s social media platform, now boasts over 100 million daily active users, according to CEO Mark Zuckerberg’s announcement on Monday. This marks a significant milestone for Threads and is the first time Meta has publicly shared a daily active user count for the app.

View on Threads

Threads’ Growth Outpaces Bluesky

Threads’ rapid growth comes as competition heats up with platforms like Bluesky. While Bluesky currently reports just over 25 million total users, Zuckerberg revealed that Threads has surpassed 300 million monthly active users. While the two metrics aren’t directly comparable, the data highlights that Threads is far larger at this stage.

Threads Adds Features to Keep Users Engaged

Meta has been aggressive in rolling out new features to sustain momentum. Recent updates include:

Custom feeds similar to Bluesky’s, allowing users to curate their experience.
Curated collections of accounts to follow.
Testing default feed options, a much-requested improvement for better content control.

These additions suggest that Meta is committed to making Threads more competitive and user-friendly as it battles for dominance in the social media arena.

Ads on the Horizon

Despite its growth, not all news is positive for Threads users. Meta is reportedly planning to introduce ads on the platform early next year, which could impact the user experience.

The Big Picture

Threads’ milestone underscores Meta’s ability to scale new platforms quickly, leveraging its vast ecosystem to gain traction. With over 100 million daily active users and 300 million monthly active users, Threads has established itself as a key player, far outpacing smaller competitors like Bluesky. The question now is whether Threads can maintain this momentum as it begins to monetize and evolve further.

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