Tofu Builds AI-Powered Marketing for Enterprises
San Francisco-based startup Tofu has secured a $12 million Series A to advance its AI-driven B2B marketing platform. The round was led by SignalFire, with participation from HubSpot Ventures, Tau Ventures, Correlation Ventures, and other investors.
Solving Marketing Fragmentation with AI
Founder and CEO EJ Cho started Tofu after experiencing the inefficiencies of juggling multiple marketing tools while launching his first company in 2018. His frustration led him to explore AI as a solution, and after working at Meta, Affirm, and Fast, he launched Tofu in late 2023.
Tofu consolidates marketing workflows by integrating with platforms like HubSpot and Salesforce. Its AI modifies marketing copy across different channels and personalizes content for diverse customer segments—solving key pain points identified by 40+ CMOs before any code was written.
Why B2B?
While Cho’s initial challenges were in consumer marketing, he opted to focus on B2B marketing because of its text-heavy nature, making it an ideal fit for generative AI. Unlike many single-use marketing tools, Tofu provides an end-to-end solution, making it more sticky for marketing teams.
Early Traction & Growth
Despite being just over a year old, Tofu has experienced 12x revenue growth, with customers like DeepScribe, Check Point, and Wunderkind already using the platform.
A Competitive AI Marketing Space
AI-powered marketing is a crowded field, with established players like Jasper ($1.5B valuation) and Cordial ($70M in funding). However, Cho believes Tofu’s all-in-one approach differentiates it, offering a unified solution rather than just another AI-powered writing tool.
What’s Next?
With fresh funding, Tofu plans to expand its product capabilities and evolve into a source of truth for marketing teams, providing a centralized platform that replaces multiple fragmented tools.
“We replace and support the multiple use cases that teams currently rely on separate tools for,” said Cho. “That unified platform is a very appealing value proposition, especially for enterprise customers.”
